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Southwick Golf Course Reports 30% Increase In Rounds
(PRWEB) November 3, 2004 -- Finding a market audience to target and keeping the customer that they attract is a major challenge to golf course managers. Since installing US eGOLFT SPEEDSuiteT software, Southwick Golf Course has increased revenues by 30%. Mark Hopkins, P.G.A. Director of Golf stated "Without my staff ever touching the computer the MARKETSuiteT module automatically created a database of potential customers from all incoming phone calls to the golf course. I knew immediately who my advertising should target. I advertised our new free most valuable player card to this audience and received a much higher than average hit rate. This was a much more efficient use of my advertising dollar because I was marketing to people I knew would be interested. I have been amazed by the significant increase in repeat rounds as a result of the customer rewards program we initiated using SPEEDSuiteT. My customers love it and to me it's a no brainer!"
SPEEDSuiteT player retention software allows reward points to be automatically tracked for each round of golf played. The system which includes cards for participants provides complete flexibility in reward point assignment, redemption value, and expiration date without additional input from the course operator. The course reward cards while providing player incentive rewards and membership in preferred players clubs, increases rounds and makes tracking golfer activity easier.
About USeGOLF
USeGOLFT is a premier supplier of golf course management software solutions. The company provides leading-edge products for tee sheet management, IVR, and POS systems. USeGOLFT products are installed in over 100 courses throughout the U.S.
US eGOLFT is a subsidiary of US eDIRECT a software solution provider to the recreation industry and is headquartered at 136 Woodbury Road Suite 202, Woodbury, New York. Further information can be found on its Website http://www.USeGOLF.com or by calling Michael A. Wands at 631-692-9163 or via e-mail e-mail protected from spam bots
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1/31/2006
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