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Natural Golf Company
Toronto, CANADA – August 3, 2004 – Have you ever tried to teach an old dog a new trick? It’s not an easy task. And as Management Consultant, Rich DiGeorgio, has found, its not just old dogs that are resistant to change. DiGeorgio documents the business struggles of a company attempting to put a new swing on Golf, in his latest article The Strategic Challenges of Bringing a Radical Idea to the Market Place available at www.hr.com. DiGeorgio uses the struggles of the Natural Golf, Inc., and its attempts to change a traditional sport as a metaphor for business change.
DiGeorgio starts with his new Natural Golf swing’s encounter with Tiger Woods, an encounter that humorously highlighted many questions about the challenges Natural Golf faces. “Research and common sense suggest that people prefer the status quo to change,” writes DiGeorgio. “Only about 30% of people embrace change. If you are embarking on a mission to change the way the world swings a golf club, you need to understand, at a very deep level, that golf is very traditional.”
DiGeorgio connected with the Natural Golf Company and became interested in the massive challenges it has been facing to gain credibility in the market place. Many business leaders and managers will find the article’s message enlightening and interesting.
How will Natural Golf gain credibility in the market place when none of the top pros uses it? What market niche is this very different golf swing going to appeal to first, to allow Natural Golf to get a foothold and survive financially? What is the best way to reach this market niche?
Read The Strategic Challenges of Bringing a Radical Idea to the Market Place at http://www.hr.com/hrcom/uploads/articlefiles/Final_of_Strategic_Change_Article_-_NG.pdf, to discover how a new swing at something in your organization, may be just what the swing doctor ordered.
About Rich DiGeorgio
Rich DiGeorgio is co-host of HR.Com’s Thought Leader Live Interviews and is the principal of Richard M. DiGeorgio & Associates, a management-consulting firm. He is a change management consultant, leadership trainer, and coach. His firm is a network of quality consulting firms that has worked in numerous industries and at all levels of Fortune 500 companies.
About HR.com
HR.com (www.hr.com) is committed to providing Human Resources professionals with the information, tools and resources they need to successfully manage the people side of their business. HR.com provides daily news, an online library of over 6,000 articles, the widest selection of Human Capital Research, online learning seminars, and high-end conferences uniting vendors with strategic buyers.
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1/31/2006
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