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Lamkin Selects nParallel to Develop Merchandising Solution
MINNEAPOLIS -- April 7, 2004 -- nParallel announces that it has been chosen by Lamkin Corporation, manufacturer of high-quality golf grips, to create and craft a merchandising system to showcase its product line at golf retailers, communicate the Lamkin brand at the point of purchase, and boost sales. The nParallel program includes strategic brand development, creative design, fixture fabrication, logistics management, warehousing, and distribution of the solution to retailers.
"nParallel brings us proven creativity and experience in golf product merchandising," says Scott Crane, Lamkin's marketing director. "They deliver solutions that fulfill design intent and achieve marketing objectives." Lamkin, headquartered in San Diego, Calif., has been designing and manufacturing the world's best-performing golf grips since 1925.
"If golfers pick up a Lamkin grip, they experience firsthand the company's commitment to improving their game," says Megan Diamond, director, market strategies, nParallel. "We're developing a brand touchpoint solution that will capture customers' attention, define their experience at the point of sale, and prompt a purchase decision."
About nParallel
Brand marketers and retailers know that store designs, merchandising systems and tradeshow displays enhance the brand experience, engage customers and drive sales - if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (www.nparallel.com), the brand communication, merchandising strategy and display company - a new firm with twenty years of creative achievement. Whether the venue is a retail store, mobile marketing or a tradeshow, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production and the budget bottom line. Seeking uncompromised excellence? Call 952.886.7140.
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1/31/2006
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